Developing a strategy takes time and resources. It requires the time and commitment of some of the most highly paid and highly experienced people in your organization. So if your team is not willing to invest the necessary time, a strategic plan may be written, but will it be effective? Poor planning is often worse than no planning at all.
First and foremost, a strategy because it sets the organizations’ direction and establishes priorities. The strategy defines the organization’s vision of success and outlines the priority activities that muse be completed to make this vision a reality. Once you recognize the need to plan, you now have the role of becoming the catalyst for facilitating the buy-in and commitment of your leadership team and the rest of the organization.